Posters Guide |
Posters are any printed paper pieces which are designed to be attached
to any vertical surface such as walls, advertisement boards, windows,
etc. Posters normally include two parts which are textual and
graphical. Though, some posters may have one part. Initially, posters
were designed to impart information about vital community occasions, so
they were eye-catching. Today posters are used as advertising,
promotional, or propagandist tool of community groups which want to
share their position and deliver a message to others. As generally
posters are cheap, they are used for artworks reproductions which can
become a designer accessory once they are framed. Educational
institutions use posters for teaching and training purposes.
Some posters are considered as masterpieces and they become attractive
for collectors. So it is not surprising to hear about a poster as an
auction lot. Especially popular are vintage posters.
The history of modern posters goes back as far as 1870 when poster mass
production became possible. Color lithography improved significantly
and many artists tried themselves in posters creation while a poster
was recognized as a vital form of art. Posters were widely used in
Europe. Paris was transformed into "art galleries of the
street" by numerous posters which had a great commercial success
and became so popular that in 1884 Paris held a major poster exhibition.
So, posters are widespread in Europe, advertising everything from
theater
play to milk producers. Though, Jules Cheret, one of the fathers of
posters, didn’t plan to stop and designed Masters of the
Poster
series which had a great commercial success and moreover were
considered as vital historical publication. At the same time in the
United States posters mainly were produced as written messages serving
commercial needs. They did not involve any real artistic creativity and
were of average quality.
There are many types of posters. You can create your own poster type,
but we will talk about most popular types of posters which you meet in
everyday life.
Political posters play an important role in life of every community during
election campaigns. One of the most recent examples of political
posters is "HOPE" poster designed by Shepard Fairey for
Barak Obama presidential campaign in 2008.
Many posters today as well as many years ago are used for advertising
different goods, services and events. Such kind of posters is very
notable. You can meet posters advertising concerts and recorded albums,
movies, books, auctions, travel destination - the list is endless.
Every major film has a poster and people readily collect movie posters.
This is a kind of a hobby. Probably, the most common posters are the
ones advertising public events such as boxing posters, rally posters,
rock concert posters, etc.
Educational posters are used in academic sphere for educational
purposes and promotion and explaining research work. Posters can
illustrate a scientific paper or complement a discussion. Some
posters are often hanging on the classroom walls. They are motivational
posters, books on posters, world maps, laboratory safety protocols and
others.
Vintage posters produced in 19th century and later are very popular
among the collectors, though they have some issues, as paper is a
fragile
material and some posters require restoration and conservation. One of
the solutions is to fabric-back of the poster, this way support for the
paper is provided, it is easier to make needed repairs and the waviness
of the framed poster eliminates.
Probably, you’ve heard about cheesecake posters or "pinups".
These are the pictures of attractive sexy women
which were extremely popular among soldiers during World War II.
Sometimes even television actresses posed for "pinups".
Today many young people are getting tattoos with "pinup"
girls.
Fan posters are posters which are desired by every fan of movie, kind
of sport, comics, etc. They can usually be seen in public places
such as theaters, cinemas, stores, stadiums.
Another kind of posters you can see in your office or hang on your wall
at home is an affirmation poster. This poster is inspirational and
motivational. There are different series of motivational posters. Some
have black background, others - scenes from nature beauties with an
intent. The intent is created to motivate people for more achievements
or to think differently about things they are involved in. Affirmation
posters, if they are placed at the point of decision, can cause
behavioral effects as some studies show.
In the era of Internet, parodies or demotivational posters have become
very
popular. They are like an Internet meme. Though some of them are
pretty cynical, others are funny.
We listed the most popular types of posters, but you can definitely
complement this list, as every day new posters are created sometimes
for strange purposes. |
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